The Dark Arts

BEDFORD ROAD: It's been an interesting day. But more on that later. I'm currently watching Erich Fast Food Nations Schlosser go toe to toe with the McDonald's PR chief on Beeb 2 and I can't help thinking about how i tried to ruck with them over Super Size Me.

The PR people are so incredibly well briefed, from the top down, that there is a beauty to their propaganda. An unassailable, an undefeatable and perfectly constructed castle of on-message PR. If only our left wing politicians could learn from that...